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Rory Sutherland (advertising)
Rory Sutherland (born 1965, Usk, Monmouthshire, Wales) is a British advertising executive. He is the current Executive Creative Director of OgilvyOne〔(Rory Sutherland bio ), edge.org; accessed 6 October 2015.〕 and Vice-Chairman of Ogilvy Group UK, part of the Ogilvy & Mather group of companies and author of "The Wiki Man". He is regarded as one of marketing and advertising's most original thinkers and inspirational speakers.〔(Rory Sutherland biography ), Creativebrief.com; accessed 6 October 2015.〕
==Career history==
Sutherland read Classics at Christ's College, Cambridge, upon graduation he joined Ogilvy & Mather Direct in 1988 〔(IDM background of Rory Sutherland )〕 as a planner before then becoming a copywriter working on the Microsoft account in its pre Windows days.〔(TED biography of Rory Sutherland ), ted.com; accessed 6 October 2015.〕 He was notoriously called the 'worst graduate trainee that Ogilvy & Mather had ever hired'.〔(Creative Brief biography of Rory Sutherland ), creativebrief.com; accessed 6 October 2015.〕
In 1995 he was made Head of Copy at OgilvyOne and then became Creative Director in 1997 before becoming Executive Creative Director in 2002.〔(Profile ), ipa.co.uk; accessed 6 October 2015.〕 In April 2009 Sutherland was elected President of the Institute of Practitioners in Advertising, making him the first creative and direct marketer to hold the post.〔(IPA profile of Rory Sutherland )〕 In 2012 he was awarded an honorary doctorate (D.Litt) by Brunel University London.〔(Sutherland profile ), wiredevent.co.uk; accessed 6 October 2015.〕
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